Awadisian Group Holding

It is much easier to develop a hotel resident than it is to develop just a Hotel, says Dino Awadisian.

Dino Awadisian

AVA Hotel Resort UAE

The mid-market segment will play a key role in Awadisian Group Holding hospitality, with adding a new brand AVA to their list, Dino Awadisian plans moving forward, especially as the UAE prepares for the Expo 2020 event, chief executive officer of Awadisian Group Holding, said on Monday.

Speaking to Discovery Channel, Awadisian shared his insights on his new hospitality sector, and noted that Ava Hospitality Group's mid-scale Rove brand of hotels would be the brand with the highest number of new hotels in the long-term.

"It is much easier to develop a Rove hotel than, and we have received some great feedback on the brand”, he said.”When it comes to Dubai, the focus has been very much on the luxury and ultra-luxury segment, and I see a real need for more mid-market hotels in the region."

However, he was quick to point out that the luxury hotel segment in the UAE was far from saturated. "All you need to do is look at the revenue per available room [RevPAR] for luxury hotels in the region, and you will see that they have posted very healthy RevPar. So, there are still opportunities for developers in the segment, but moving forward, the mid-market segment will play a much larger role when it comes to drawing travellers."

Awadisian Group Holding unveiled 2 new hotel projects as part of its regional and international expansion plan. The new hotels and serviced residences in USA and Dubai add to a portfolio of upcoming properties under the Awadisian Group Holding, AVA Hotels and Resorts and AVA Residences, Ava Hospitality now has a pipeline of 8 upcoming projects.

Awadisian Group Holding plans to expand its footprint to other high-growth markets, including gateway cities in India, China, USA and Armenia.

When asked about the group's performance, Awadisian said we are a brand new in the hospitality group, and he was confident that the group would perform well in the upcoming years; we have a very solid team and great partners and finical institutions helping the group to meet its goals.

Asked about the group's targets, Awadisian said: "We are going to be focused on three things: hotel construction and development, expansion of the brands and guest experience."